Barnes & Noble Announces
January is
“No Name-Calling Month”
Barnes & Noble Partners with Simon & Schuster Children’s Publishing and the Gay, Lesbian & Straight Education Network (GLSEN) for the Second Year to Raise Awareness on Bullying
New York, New York – January 4, 2011 –Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced plans to once again recognize January as “No Name-Calling Month” in its stores and online at Barnes & Noble.com. Now in its second year, the month-long campaign is aimed at bringing attention to the national problem of name-calling and bullying of all kinds. Barnes & Noble stores across the country will bring awareness to “No Name-Calling Month” by placing “No Name-Calling” signage in various locations, and hosting a national Storytime event and other activities. Barnes & Noble.com will feature exclusive video content from bestselling children’s, young adult and adult authors discussing their thoughts and experiences on bullying. Barnes & Noble has partnered with Simon & Schuster Children’s Publishing and the Gay, Lesbian and Straight Education Network (GLSEN), creators of No Name-Calling Week in schools, in this effort to stop bullying.
Barnes & Noble.com will feature:
- A No Name-Calling page (www.bn.com/noname).
- B&N Kids Expert Circle articles with tips and advice on how to deal with bullying (www.bn.com/expertcircle).
- E-mails regarding No Name-Calling events and special savings offers.
- Exclusive video content from bestselling children’s, teen and adult authors including Hilary Duff, Richard Paul Evans, Lisa McMann, Laurie Halse Anderson, Ellen Hopkins, Margaret Peterson Haddix and Sarah Pekkanen. The authors will discuss their thoughts on and experiences with bullying.
Simon & Schuster has created a No-Name Calling page (http://pages.simonandschuster.com/nonamecalling/) for parents, teachers, and librarians featuring recommended books, discussion guides, anti-bullying videos from bestselling authors, and a chat board.
Video link (Simon & Schuster's Authors Speak Out Against Bullying) http://www.simonandschuster.com/multimedia?video=1363242801001
Additional Resources about the No Name-Calling Week campaign can be found at www.nonamecallingweek.org and in Barnes & Noble stores





